Launching A Podcast? Here Are 13 Factors For Leaders to Consider
It starts with the right topic and a diverse group of thought leaders.
Image Courtesy of the Fast Company Executive Board
By The Fast Company Executive Board (5 minute Read)
The uptick in on-demand podcasts continues to attract a diverse group of audience members and spans all industries. Therefore, it’s important for business leaders, who are interested in launching a brand-related or independent digital listening series to develop a smart, niche concept and then bring in the right guests. To give the people what they want through added value content, it’s not a bad idea to test the waters first to ensure you are on the right track with potential clients and customers.
Below are 13 tips Fast Company Executive Board members want other leaders to consider if they are thinking about expanding their company’s brand awareness through the development of a podcast series.
13. SEPARATE THE PODCAST FROM THE CORPORATE BRAND.
Your podcast should be presented independently from your corporate brand. Overall, there is no need to associate your company directly, beyond the fact that the host may be working at your company. A podcast should provide insight and clarity of thought to the listener or they simply won’t listen. No one wants to be sold. Develop a unique show and eventually, your new community will grow. – Bill Nottingham, InnovateNOW Venture Studio.
To continue reading the complete article, including additional perspectives from 12 other industry leaders, Read here.